Steve Wiley wears his heart on his sleeve.

When I interviewed him a few weeks ago, the co-owner of Hoodlums Music and Movies in Tempe kept talking about the store’s upcoming music festival, Hoodstock, despite my questions about Record Store Day.

His enthusiasm struck me for two reasons: One, Record Store Day had the potential to be Hoodlums’ biggest sales day of the year, whereas Hoodstock doesn’t make Wiley much money. It’s a fundraiser for Broadmor Elementary School.

And, two, Wiley seemed to genuinely care about the school.

“It’s our neighborhood school,” he told me. “I have two kids who go there.”

Now in its third year, Hoodstock is a grass-roots effort by Hoodlums, local bands and the store’s shopping plaza neighbors to raise money for Broadmor’s Academic Intervention Program, which makes sure children at all learning levels receive extra enrichment and remediation. Bands play live for donations, which go directly to the school.

It’s a cause Wiley believes in, because his own family has benefitted from it.

“It’s been a good thing for my daughter, in the second grade, with her special needs, and my fifth grader gets it from the other end, when they pull (them) out to work on the advanced learner stuff. I know there are a thousand amazing causes out there, but this is one that I can really say makes such a huge difference, because at some point in time, nearly every kid is going to get some help through this program,” he says.

Friday’s concert lineup features Joey Gutos at 4 p.m., Groove Noodles at 5 p.m., What’s Left at 6:30 p.m. and Black Carl, performing an acoustic set, at 8 p.m.

Saturday, “Sule” Greg Wilson opens the show at 3 p.m., followed by Carol Pacey, Small Leaks Sink Ships and Bears of Manitou each of the next three hours. Mojo Farmers play at 8 p.m.

In addition to concert donations, there are three more ways to help:

• Buy artwork. Wiley and parent volunteers have spent the weeks leading up to Hoodstock in Broadmor’s classrooms, supplying students with old vinyl records to use as canvases. The youngsters’ art will be on sale for $10 album, with proceeds going directly to Broadmor.

• Buy a Hoodstock T-shirt or poster. All profits go to Broadmor.

• Shop nearby. Changing Hands Bookstore, Mac’s Broiler and Tap, and Bobbi’s Flowers will donate 10 percent of sales during the event to Broadmor. Simply show your Hoodstock stamp or mention Hoodstock to activate the giving.

The festival raised more than $3,200 in 2010, says Wiley, who also manages Hoodlums’ Little League baseball team.

“Don’t get me wrong, Record Store Day was great, but this is more personal. This is about our community,” he says.

Hoodlums is at 6434 S. McClintock Drive in Tempe. For information — or to help — call the store at (480) 775-2722.

• Contact writer: (480) 898-6818 or

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