It’s the story, not necessarily the stone or other bells and whistles, that gives jewelry shared between generations its high value.

Ahwatukee Foothills resident Deb Fedasiuk is launching her first jewelry line next month, a project 10 years in the making.

Aug. 13–18: Enjoy up to 80 percent off retail on diamond, gemstone and precious metal jewelry

Aug. 13-18

The beautiful models seen in Sports Illustrated’s Swimsuit Edition aren’t just wearing designer swimsuits, some of them are also showing off jewelry made by Ahwatukee Foothills resident Beverly Moore.

There's no doubt that sales are booming around this time of year.

The lia sophia jewelry company recently announced top honors for its Excellent Beginnings Program Achievers for outstanding sales accomplishments and professionalism. Having just joined the fashion jewelry business, Traci Tartaglio, an Ahwatukee Foothills resident and business owner of Ahwatukee Carpets, has earned this prestigious accomplishment in the first 15 weeks by attaining certain sales levels and by sharing lia sophia with other new advisors.