Businesses are learning the importance of protecting their online reputation.

This is a continued series of marketing articles explaining all seven online marketing mistakes.

This is a continued series of marketing articles explaining all seven online marketing mistakes.

You are making a deadly mistake if your website's call to action stinks.

You are making a deadly mistake if your website's call to action stinks.

Websites are often thoroughly confused about their purpose. This often happens because their owners want them to present multiple products or services to the visitors that find them. When this happens, visitor confusion often occurs and a defined business personality is missed.

Websites are often thoroughly confused about their purpose. This often happens because their owners want them to present multiple products or services to the visitors that find them. When this happens, visitor confusion often occurs and a defined business personality is missed.

Any business can use another effective salesperson. What if that extra salesperson was already on your staff? If you have a website, than you have that missing salesperson. However, many business owners don't know how to make their websites perform for sales.