When speaking about business success it doesn’t come from one individual.
The success is driven from each employee who loves what they are doing, and determined to make a difference.
That influential prosperity can be felt while walking down the halls of Keller Williams Sonoran Living in Ahwatukee.
Being a part of the Ahwatukee community since July 1997, the franchise has been going through massive growth during the first quarter of this year. As real estate economics changed the past five years, many companies were forced to change, cut, or close. Keller Williams Sonoran Living worked through the recession and was recently named by Real Trends among the top 17 real estate agencies to achieve growth in all key areas of brokerage operational performance during the recession.
The key areas that were measured included the number of sales professionals, the number of closed transactions, and productivity per-person.
Operating Partner Barry Kramer said the agency doesn’t view itself as a real estate company; rather they’re a coaching-training company that does real estate.
“This is an environment that teaches and trains to the industry’s best practice models and systems, which best practice models and systems work,” Kramer said. “We don’t need to reinvent the wheel, people have lived before us and no one succeeds alone.”
Kramer said when they were searching for the environment they wanted their business to follow they were looking for culture, validity, reputation, and integrity.
Those fundamental qualities have driven Keller Williams Sonoran Living throughout the years, and gave them the slot on the recent Real Trends ranking.
“We are honored and proud to be part of this amazing group of 17 brokerages from around the country that have survived, succeeded, and are on the path to significance,” Kramer said. “We received this recognition because of our partners, our executive team and their passion to be the best they can be.”
The agents at Keller Williams Sonoran Living think more of themselves than just real estate agents.
Kramer said there is nothing wrong with being a real estate agent, which there is a big difference between being a Realtor and being a business person doing real estate, with the mind set being the quintessential factor.
A business person doing real estate is an individual who is asking how they can be more effective, efficient, and profitable.
“It’s not enough to be able to list and work with buyers to service that, we really need to know how to run the business of the business,” Kramer said. “That’s why we spend a tremendous amount of time on not only having the most incredible training and education to be a Realtor, but also to run your own business.”
The agency also tries to give back to the less fortunate by having its agents volunteer their time to impact the community, which is called “Red Day.”
“This is a company that tries to support their community because this is where we live,” Kramer said. “We want to continue to provide an environment for people not to just have a successful business, but also a significant business.”
Keller Williams nationally announced last month that it’s now the largest real estate franchise company by agent count in the United States. It also has global expansion aspirations, announcing plans to do business in 14 countries around the world.
• Daniel Ochoa is a senior at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University. He is interning this semester for the AFN.