Poor Justin Upton.
He broke his bat in first at-bat in Tuesday's 82nd All-Star game and finished to the game hitless in three at bats.
The Diamondbacks right fielder is now 0 for 3 in his two All-Star appearances, but it is will only get easier from here.
And there will be plenty more chances.
The 23-year-old was probably nervous in his first at-bat in 2009 and this year he had to be totally exhausted to put a good swing on any pitch.
As the face of the franchise - made known ever since the Uptown sign placed in right field before last season - Upton had zero free time with the All-Star Game in Phoenix.
He was seemingly on every local radio and TV station at the same time. I don't know for sure, but I am guessing he didn't turn down a single request over the last two days. He even stopped by FanFest on Tuesday so he could say congrats to the couple at the FanFest wedding.
Upton's biggest obstacle was the media waiting for him on the field during batting practice. He was stopped every few feet to do something.
It is part of the deal, but it got to the point where I felt bad for him, especially when he was asked to do an interview with a cardboard cutout of the animated Fox television character "Cleveland."
How much is too much?
The good thing out of it was seeing him come out of his shell a little - calling manager Kirk Gibson old as dirt during a MLB Network interview and calling out the MLB post-game hosts for not providing him a chair to sit down in - and embrace the national spotlight.
He's young and has a good sense of humor. It just doesn't always come through during his intense stare between the lines.