Alex Zendejas just cannot get it out of his system.
Not that he, or just about anyone in his family, wants to eliminate the art of place kicking that the Zendejas name has become so synonymous with over the last 30 years or so.
Zendejas, 43, and his three brothers - Max, Luis and Tony - all had varying degrees of success in the kicking game with Alex being the only one not to make his way to the NFL.
He had a full scholarship offer from USC back in the day but chose to go another route. He eventually enrolled in Scottsdale Community College before opening Zendejas Mobile Auto Detailing.
Zendejas has no regrets, mainly because he has kept close to the game and the technique of kicking through the camps his family has put on for years and the individuals he has helped during that time.
"Growing up the youngest everyone kept saying the little one was going to be the best," he said. "I chose a path and I've been very happy with how it all turned out."
Zendejas, who worked with the Pride's Jon Mora before the later graduated in 2010, has always kept in touch with kicking and will do so starting this spring at Mountain Pointe and continue on this fall as the team's kicking coach.
"It's a great opportunity and I'm really looking forward to it," he said. "I've spent the last few years at Peoria Sunrise Mountain, but we moved to the East Valley and found a new place to call home after meeting Coach (Norris) Vaughan."
Zendejas, whose son, Alex, is trying to catch on professionally after his career at Arizona ended after the 2010 season, said he wishes more football programs put more effort in the kicking game.
A lot of times coaches just wander over to the soccer field and ask the guy with the strongest leg if he wants to try out, and voila they have a kicker.
"It is so much more than having a strong leg," he said. "Kicking is 90 percent mental so if a kicker misses one instead of getting yelled at or ignored, he can come to the sidelines and ask what went wrong and I have the answer for him right away and he can focus on his next attempt."
Last year the Pride had two young kickers, sophomore Ryan Sheehan and freshman John Abercrombie, who will only benefit from the Zendejas touch.
"This is what I love to do," Zendejas said. "I want to help kids out and as long as they have a work ethic and want to learn we can do some good things."
Contact writer: (480) 898-7915 or Jskoda@ahwatukee.com. Follow him on Twitter @JskodaAFN.