Wade Lee Richards, master stylist and makeup artist at The House of Wade Lee, adds a touch of style to Monyca Cordova, an apparel designer with Deeds of Love of Goodyear and one of 10 emerging designers to be featured at Phoenix Fashion Week 2011.

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Wade Lee Richards, a master stylist and makeup artist at The House of Wade Lee, also acts as the official hair stylist for the Arizona Broadway Theatre.

For two seasons, Richards’ talent for cuts and color has enhanced the look of the characters that actors play at the Peoria dinner theater.

With a beauty salon theme woven through ABT’s stage play “Steel Magnolias,” which runs through Sept. 25, The House of Wade Lee will be performing a different role during the weekend matinee performances.

“I’ll be staging a 15-minute, mini-makeover in ABT’s lobby during ‘Steel Magnolias’ weekend matinees,” Richards said. “At intermission, one lucky ticketholder will get a mini-makeover while enjoying a glass of bubbly and dessert compliments of the theater.”

“Steel Magnolias” ticketholders can enter to win a mini-makeover consultation hosted by The House of Wade Lee during intermission at matinees Saturday, Sunday, Sept. 17, 18, 24 and 25. ABT patrons can submit an entry form at the box office on the day of the performance.

“Also during the run of ‘Steel Magnolias,’ The House of Wade Lee is hosting a Customer Appreciation Night at ABT on Sept. 13,” Richards said. “That evening Wade Lee customers are being offered tickets at a group rate that includes dessert, plus a chance to win special giveaways. For details, House of Wade Lee customers can contact me at 623-237-1890.”

ABT’s “Steel Magnolias” offers Richards an opportunity to showcase The House of Wade Lee’s motto, “Helping ordinary people feel extraordinary.”

“I love for someone to experience an inner beauty that comes out through hair design,” he said. “Sometimes with a little bit of tweaking, you can really change how someone feels about themselves.”

A five-year Peoria resident, Richards owns The House of Wade Lee at 13720 N. Thunderbird Road, Suite 204, inside Salon Central on the southwest block of Thunderbird Road at 75th Avenue in Peoria.

Readers can mention this article or present a “Steel Magnolias” ticket stub to take advantage of The House of Wade Lee’s new-client special: $20 discount off the regularly priced $45 women’s haircut and style, or $30 men’s haircut; or receive a complimentary haircut with any color hair service.

The House of Wade Lee business hours are by appointment from 8 a.m. to 7 p.m. Wednesdays through Saturdays, and 10 a.m. to 5 p.m. Sundays. To book an appointment, call 623-237-1890.

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