Tempe-focused app offers users friendly nightlife experience - Ahwatukee Foothills News: Valley And State

Tempe-focused app offers users friendly nightlife experience

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Posted: Sunday, April 13, 2014 7:00 am

Learning didn’t always come easy for 23-year-old Scottsdale native Daniel Mazzon, as teachers said his ability to listen and comprehend the material was below average. But instead of going through the motions, Mazzon opted to venture on his own and apply the skills he had to a different project.

The result for the former Scottsdale Community College student is an app he says adds a new twist to the Tempe nightlife scene, and hopefully beyond the Valley.

Mazzon felt that in a textbook world, the visions of his imagination would only be considered a fantasy. Last year, after seeing a demand that was lacking in the nightlife industry, Mazzon began to create Visionthenight – a free nightlife app that incorporates various forms of social media.

“I knew that if I tackled every category the nightlife industry had to offer while adding my own original twists to it, Visionthenight would have the potential to change the social aspect of the nightlife industry for the better,” he said.

Mazzon said he wanted to create an app that appealed to a party school like ASU, which is the first college to have it. The app can be used at bars in Mill Avenue in Tempe and Old Town Scottsdale.

Right now the app is web-based and uses other application plug-ins such as Facebook, Google Maps, and SMS messaging. Visionthenight can be downloaded through the App Store on iTunes and can be used on the Android, iPhone, iPad and iPod touch.

The app is built around college and Greek life and allows friends and users interested in meeting new people to connect by sharing and creating a nightlife experience with them. The app shows users who is going out and lets them anonymously “like” or “pass” them. If someone “likes” a user back, it lets he or she know what bar that person is going to. Consent is required before a person can send a message, and the receiver has to validate the request.

“There are so many apps that focus on happy hour and drink specials, but Visionthenight focuses more on the people aspect. It’s imagining something before you experience it,” he said.

Visionthenight also provides information on a bar’s girl-to-guy ratio listed in highest attended order, and has a free cab feature where a user can click and call directly.

“Visionthenight makes planning our girl’s night out much easier for me and my friends,” said ASU senior Emily Weber. “Now we don’t have to wait in lines just to find out the people we want to see aren’t there. It’s a great way of meeting new people without being too overwhelmed. The girl to guy ratio is always helpful.”

Weber was one of several students — along with classmates Chelsea Deschaine, Andrew Graham and CEO of the Tempe 12, David Freeman — to test out the app before it launched.

The app was released for download on March 17th, and Mazzon said it was so popular the company’s server crashed at 11 p.m. for two hours due to an overload of images requested.

“I think that this social network has the potential to be as big as Snapchat or Vine. The app looks deep into the psychology of the nightlife industry and points out some missing pieces. It gives people the opportunity to stay in the loop with their friends with the chance of possibly meeting someone interested in them. My favorite feature is the text button. It lets me text my friends after I see where they are or where they’re going,” said Deschaine, an ASU senior.

Freeman says the app is “genius, with unlimited possibilities.” A reason for his praise stems from how it can benefit Tempe 12, an online publication that features interviews and photographs of women from ASU. Members of Tempe 12 can connect with students directly by letting them know when they’ll be at a certain bar.

As for future plans, Mazzon wants to expand the app to go worldwide. The next step is to take it to the University of Arizona and then to California schools and gain exclusivity by appealing to bars surrounding targeted college campuses.

For more information, visit visionthenight.com.

• Kelly Kleber is a senior at ASU’s Walter Cronkite School of Journalism and Mass Communication. She is an intern with the Tribune this semester. Reach her at tribintern@evtrib.com.

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