Actors Theatre of Phoenix is going to the public with a plea for help with a three-stage fund-raising effort to keep its doors open after 26 years in the Valley.
To address a cash flow shortfall and prevent a shutdown, Actors Theatre must raise $70,000 by Nov. 30 to complete its run of "Next Fall," the season's second production that runs from Oct. 28 to Nov. 13 and begin production work on "Hunter Gatherers," the next show of the season.
An additional $170,000 must be raised by Dec. 31 to allow the company to continue the season and another $260,000 is needed by June 30 to stabilize the company, establish a strong financial footing and move forward.
During fiscal year 2009-10, Actors Theatre's contributed revenue was $668,368. In fiscal year 2010-11, it was $568,526. So far this year since July 1, the company has generated only $45,012.
To develop more profitable programming, Actors Theatre will introduce new, lighter-fare off-season programming similar to "summer stock" to generate income.
The first summer show will be "The Wallace and Ladmo Show" in a collaboration with Desert Foothills Theatre and Centennial Theatre Foundation.
For more information, call Actors Theatre at (602) 253-6701 or visit the website.
