Sharing corporate America with AF mom and pops - Ahwatukee Foothills News: Business

Sharing corporate America with AF mom and pops

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Posted: Tuesday, September 22, 2009 11:00 pm | Updated: 10:09 pm, Tue Jun 7, 2011.

Ahwatukee Foothills resident Holly O’Brien has started a new business called Marketing Matters, and plans to use her years of experience with large corporations to help local small business reach big goals.

O’Brien’s extensive resume includes top marketing positions with Harrah’s, Joe Boxer Kids and Kraft Foods. Before she branched out into marketing she wrote for New York Newsday, Ladies Home Journal and Playboy.

During her most recent post as director of marketing at Harrah’s Ak-Chin, O’Brien managed the launches of hotel, retail and restaurant outlets and arranged performances at the casino by Kenny Rogers, Bill Cosby and The Beach Boys.

“For me, working with small companies is a way to give back,” O’Brien said. “I’ve worked so much with all the top dogs, and now I get to deliver my experience to smaller companies.”

Marketing Matters is based on two main principles: the first being that marketing is vital for all companies and the second being that companies need to focus on what matters the most to them and leave the marketing to O’Brien.

“There are a lot of companies involved in so many different things, rather it be eco-friendly, health care, engineering or anything else,” she said. “They’re not necessarily good marketers, and why should they be?”

O’Brien said that she hopes local businesses will focus on making their product or service the absolute best and let her worry about all of their marketing needs.

Another aspect of Marketing Matters that O’Brien believes will make the company useful to its clients is the fact that she can offer advice outside of the marketing scope.

“I’ve been a senior marketer across apparel, consumer packaged goods and hospitality industries, and I’ve also worked both corporate and agency sides,” she said. “Because of my breadth of experience, all of my clients get elements of all of my services, at a very strategic level.”

Marketing Matters currently has two Ahwatukee Foothills clients, including English Dermatology and Pappy’s Home Care. O’Brien hopes to help her clients grow along with Marketing Matters.

“Just because they’re smaller companies starting out doesn’t mean they shouldn’t be thinking big brand strategy,” she said. “A big idea doesn’t cost more than a small one.”

O’Brien believes that Marketing Matters will be a natural fit in the Ahwatukee Foothills area.

“I want to market and Ahwatukee businesses want to do what matters to them, so it’s a great fit,” she said.

For more information, call (314) 406-6085 or send inquiries to holly@marketingmattersphx.com.

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