The Phoenix Conservatory of Music (PCM) is currently working on expanding its brand by reinventing its public relations and marketing strategies, while giving an Arizona State University communication student a hands-on learning experience.
PCM is currently in the middle of a company-wide expansion including a whole new brand image, an expanded board of directors, and hopefully a new location in downtown Phoenix.
In hopes of getting the word out about the Phoenix Conservatory of Music, executive director Regina Nixon has enlisted help in the form of PR intern Katherine McKeon, a junior at ASU majoring in communication.
