A study released by Arizona State University this week shows bowl games played in the Phoenix area generated an estimated $354.6 million for the Arizona economy this past winter.

The economic bonanza from visiting football fans set records for the BCS National Championship Game and the Insight Bowl.

The study shows the Fiesta Bowl's attendance slipped and the overall economic impact was off 11.7 percent from 2006-2007, the last time the Fiesta Bowl hosted three college-football games.

The study was commissioned by the Fiesta Bowl and comes as the Scottsdale-based non-profit organization rebuilds following a scandal that involved lavish spending, free trips for lawmakers and a campaign-contribution scheme.

(0) comments

Welcome to the discussion.

Keep it Clean. Please avoid obscene, vulgar, lewd, racist or sexually-oriented language.
Don't Threaten. Threats of harming another person will not be tolerated.
Be Truthful. Don't knowingly lie about anyone or anything.
Be Nice. No racism, sexism or any sort of -ism that is degrading to another person.
Be Proactive. Use the 'Report' link on each comment to let us know of abusive posts.
Share with Us. We'd love to hear eyewitness accounts, the history behind an article.