Beauty Brands, Redken partner in ‘End Abuse’ campaign - Ahwatukee Foothills News: Business

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Beauty Brands, Redken partner in ‘End Abuse’ campaign

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Posted: Saturday, September 25, 2010 4:30 pm

Most salon professionals cut and color hair and offer advice on beauty and styling products. But some find their job also includes lending a listening ear to victims of domestic violence. Studies show that three out of four abused women tell someone about the abuse, and salons and spas may serve as "safe" places because abusers usually do not accompany victims to their appointments.

That's why from Sept. 27 to Oct. 31 Beauty Brands will join Redken, a global leader in professional haircare products, in leading the "It Takes Guts to End Abuse" campaign to raise awareness and funding for End Abuse, a program that provides support to local domestic violence shelters.

Beauty Brands, including the Ahwatukee Foothills location at 5009 E. Ray Road, will sponsor the "It Takes Guts to End Abuse" campaign and donate 100 percent of the proceeds from the sale of every Redken Guts volume-boosting spray foam to Chrysalis, Catholic Charities My Sister's Place and Emerge! Center Against Domestic Abuse, its partners in the fight against domestic violence in Greater Phoenix. During the End Abuse campaign, the popular Redken Guts product will be sold for the special price of $7.98 (regular retail is $15.98). Beauty Brands customers also will have the opportunity to add a donation to their total purchase to directly support the shelters.

New to the program in 2010, "It Takes Guts to End Abuse" T-shirts are also available for purchase at At the cost of $20 each, half the proceeds from each T-shirt will be donated to local shelters to help end domestic abuse. More details are available at

The End Abuse program was created to not only raise money for the cause, but also to raise awareness of domestic violence and offer solutions for those in need. The website,, is available year-round and contains information about domestic violence as well as local, state and national crisis telephone numbers.

For more information, visit

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