Local business still thriving in struggling economy - Ahwatukee Foothills News: Business

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Posted: Monday, October 11, 2010 8:00 am

For Ahwatukee Foothills favorite Nothing Bundt Cakes, another milestone just passed - Rocky and Theresa Rebert celebrated their first year as owners of the store last week.

As its name implies, the store specializes in fresh-baked bundt cakes (when ordering, the "d" in its name is silent). The bundt cake is known for its ring shape and the large hole in its center.

Nothing Bundt Cakes has been in Ahwatukee for about seven years, Rocky said. The couple had been managing partners for two years before purchasing the business, he added. They won the 2009 "Best Dessert" category in the Ahwatukee Foothills News' "Best of" contest.

"We just fell in love with the company," Theresa said, adding that they focus heavily on their customers, and have had a great time doing it.

"It's a lot of fun, and we have a lot of satisfied customers here," she said.

Customer favorites include chocolate chocolate chip, red velvet and white chocolate raspberry, Theresa said. In addition, Nothing Bundt Cakes plans to re-introduce its most popular seasonal flavor, pumpkin spice, for October and November. December will see a play on the pumpkin flavor, Rocky added.

"In December, we're going to tweak that a bit and turn it into a chocolate chip pumpkin spice," he said. "No one's had that before. It's brand new to Nothing Bundt Cakes."

Employee Devin Berner, 18, has worked with the company for almost a year. He began as a dishwasher and now does "almost everything," except for baking, he said.

Berner said his favorite cake is pecan praline.

"It's not too simple and not too sweet or anything like that," he said.

One customer, Kelly Knight, 49, said she has been coming to Nothing Bundt Cakes since it opened. She visited the store after hearing about it from her sister, and said she has been "coming back ever since." The bakery's cakes are good for many occasions, she said.

"I go in there and I buy cakes for my kid's birthday," Knight said. "We go for Christmas, Thanksgiving. We always have them."

In addition to cake, Nothing Bundt Cakes, 4722 E. Ray Road, Suite 14, also sells plates, aprons, gloves, cards and more.

For more information, visit Phoenix@nothingbundtcakes.com or call (480)753-1121. Customers can order online at nothingbundtcakes.com.

Josh Snyder is interning this semester for the Ahwatukee Foothills News. He is a senior at Arizona State University.


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