In the interest of serving you, our loyal reader – and Ahwatukee resident – better, the Ahwatukee Foothills News is asking for your help!

Your purchasing plans for the next 12 months can have a huge impact on the strategies that your local businesses implement for their customers – that’s YOU!

Your opinion is very important and can make a difference. And in an attempt to gauge the interests of our readers, and to help us determine the direction of buying habits in the East Valley, we’re asking our loyal readers to take a few moments and fill out our 2013 Reader Survey.

Here’s how it works:

Please take some time to tell Pulse Research, an independent research firm, a little about your shopping plans. The survey should take approximately 20 minutes to complete; to show our appreciation, you will be entered to win an iPad or a host of other prizes.

You must be at least 18 years old to respond to this survey, and you must be an East Valley area resident.

And don't worry: your replies will be aggregated with hundreds of responses and therefore totally confidential.

For official rules and regulations click here or on the “rules” link at the bottom of the survey page.

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