Keller Williams in Ahwatukee Foothills recently unveiled a financing program one real estate agent says is a win-win for all parties involved.
The program, titled "The Keller Williams Realty Stimulus Package," allows sellers to buy percentage points off their mortgage rate, making the sale more attractive to buyers. Realtor Richie Laser said it benefits the buyers, the sellers and the community because it can keep average home prices up.
"It's a no-brainer for both parties," he said. "Customers just need to be aware that it's out there. A lot of people are used to conventional financing."
An example is that a person selling a $400,000 home can pay $9,600 to drop their interest rate from 5 percent to 4 percent. Being able to lower the interest rate by a point or two, the seller can make the deal more attractive to perspective buyers.
"You have a lot of homes on the market right now and a lot of competition," Laser said. "This is incentive for a buyer to look at their house. The seller is getting money toward closing, and it decreases the interest rate for the buyer."
Keeping average home values high is another goal of the program.
"Instead of offering a lower price, the seller can buy a point," Laser said. "It's trying to uphold the average price for the community."
Although it is not a new program, as it was in the 1970s, Keller Williams recently kicked off the latest version in offices throughout the Phoenix-metro area.
To find out more about the program, visit www.KellerWilliams.com.