Following an eight-month, $6 million renovation the new Four Points by Sheraton Phoenix South is open for business.
“Our target audience for Four Points is uncomplicated, honest, genuine,” said Jacque Raffaele, general manager of the hotel. “We try to make a stay uncomplicated. You come in and can feel like you’re just staying at a friend’s house. When you walk into a W, another Starwood property, there’s a certain consumer that goes there. Here it’s just casual and relaxed. You can sit at the bar and start up a conversation.”
The former Grace Inn closed its doors in August 2013. The ownership said the property needed a rebranding and renovations that they felt another company would be better suited to take on. They approached Starwood with the property, Raffaele said. It was purchased as a franchise by Jaffer Hospitality.
The building was completely gutted and redone from top to bottom. All 160 rooms have been updated, the pool was redone, the ballrooms were given a face lift and the lobby is unrecognizable.
Besides major cosmetic changes, Jaffer Hospitality transformed one old meeting room into a fitness center. The old hotel restaurant is also gone and the Four Corners Bar and Grill which serves breakfast, lunch and dinner, has been added.
A Wednesday night Best of Brew will be open to guests at the Four Corners Bar and Grill. On Thursday, June 19 the hotel will open that event to the public to come in, see the new look and try a local beer on tap and barbecue. That event will take place from 5 p.m. to 6:30 p.m.
Four Points by Sheraton Phoenix South is located at 10831 S. 51st St. For more information call (480) 893-3000.
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