Seasoned self-proclaimed “matchmaker” Becky Feola will be hosting a seminar focusing on the steps it takes to find your perfect match.

But don’t write a list of wants in a potential lover just yet.

Feola is all about finding the perfect assisted living facility match for families and their loved ones. She is an assisted living adviser and the founder of Assisted Living Advantage. Feola will be offering free matchmaker services from 6 to 7 p.m. today, June 9, in the boardroom of the Ahwatukee Recreation Center, 5001 E. Cheyenne Drive.

With nearly 150 different assisted living facilities in the Ahwatukee and Chandler area, according to the state licensing board, finding the perfect match for an elderly loved one can be a daunting task.

Luckily, Feola insists that the many assisted living facilities in Ahwatukee Foothills are highly respected, well-maintained and well-staffed.

“I relocate many clients from Scottsdale to Ahwatukee because they maintain high standards but can offer more affordable options,” Feola said.

Those facts can be comforting, but type “Ahwatukee assisted living” into Google, and you’re bombarded with a mile-long string of links to places that all claim to be the facility of your dreams. When confusion and frustration set in, Feola is there to offer guidance.

Sadly, her passion for helping searching families came out of grief. Her late husband died of Huntington’s disease, a neurodegenerative genetic disorder, when he was only 49. Feola cared for her husband, Neil, for 11 years before it was necessary for him to transfer to a care facility.  As part of her healing process after his death, she decided to use her decade’s worth of experience to help others.

Feola found her calling to give support and resources to other caregivers and formed the non-profit NJF Center for Caregivers Inc.

But after 70 percent of her clients came to her asking for help finding assisted living options she dissolved the NJF Center for Caregivers Inc. and began Assisted Living Advantage.

Feola is dedicated to spending as much time as needed to make clients comfortable with their ultimate decisions.

“In extreme cases I have to find a home within a day, but sometimes the process can take a year or more,” Feola said.

She also conducts thorough surveys of the client’s personality to decide what type of care facility would be the best fit. Feola even considers what their personality might develop into considering conditions such as Alzheimer’s or dementia.

Her ability to help all generations cope with overwhelming feelings associated with the change on a personal level has allowed her to help more than 450 families since 2005.

The seminars, information on the website, as well as the one-on-one consultations and recommendations are all free, though there is a placement fee when the appropriate facility is found.

For more information, visit


Erica Tiffany is interning this semester for the Ahwatukee Foothills News. She is a senior at Arizona State University.

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