Kelly de Simone

Kelly de Simone

Eye Priority 

Kelly de Simone of Eye Priority says winning an award for doing what she loves to do every day is delightful and surprising.

"Being recognized for doing something we love and something we do on a regular basis is just such an honor," de Simone said. "I love what I do. So many times people are unhappy with their jobs and wish they could make a change and I'm just really happy to be doing what I'm doing. I know the other doctors in my office feel the same way. I don't think I could have received this award without having such a wonderful staff. They truly make all the difference."

She began working for Eye Priority in October of 1999 when the office was being run remotely by a doctor in Prescott.

After a short time at the company, de Simone ended up owning it in January of 2001. Overall Eye Priority has been in Ahwatukee for 20 years.

She says what she loves about her job is seeing her patients every day and hearing about their families. She also loves seeing change in their lives as their vision improves.

She specializes in vision therapy. Using this therapy de Simone non-surgically helps children with crossed eyes, children who have tracking or reading problems, and adults who have been through some kind of trauma from concussions to strokes or auto accidents.

"It changes lives," de Simone said. "Patients ask me all the time, ‘Why haven't I heard of this before?' I wish everyone knew what vision therapy was. That's one of the things I have a real passion for. We're able to help them resume their daily activities by making their vision work better. It's working not only on eyeball stuff, but actual brain pathways."

She said she was surprised to win the Ahwatukee Foothills Chamber of Commerce's Women in Business Palo Verde Award.

"I'm delighted," de Simone said. "It was such an honor to be with that group. All of the women who were nominated were just so impressive. Just to be in their group was a thrill. To be the winner was just a surprise and a delight."

She was nominated with 10 other women for the Women in Business Award, which took place on Nov. 5.

Women in Business also bestowed a Lifetime Achievement award to Shirley Eubanks, one of the founders of Women in Business at the chamber. She has been a longtime chamber membership director.

The chamber also awarded two $500 scholarships to Jaslean Ahuja and Allyson Kolodziej, both seniors at Desert Vista High School.

• Contact writer: (480) 898-7914 or

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