This week, the Arizona Office of Tourism (AOT) launches its interactive summer advertising campaign, Discover a Summer Worth Sharing.

Geared to drive in-state travel and increase tourist activities during the summer months, the campaign is the agency’s latest effort in using social media tools such as Facebook, Twitter and Pinterest to encourage travelers to “share” their Arizona travel experience with others to discover.

By uploading photos and posting travel itinerary ideas on the campaign’s website, SummerInAZ.com, travelers engage in conversations about their own adventures throughout the state.

The website comprises five types of travel categories based on what residents enjoy doing during Arizona’s summer months: AZ Explorer, Family Vacationer, Outdoor Adventurer, Urbanite, and Water Enthusiast.

Each “Travel Type” has custom travel ideas of places to go, things to do and even a sample itinerary to experience.

Additionally, each category includes a comment section to share travel stories and a photo carousel where visitors are invited to upload their own Arizona travel pictures.

Comments and photos are then viewable to anyone visiting the website. SummerInAZ.com is mobile and tablet friendly.

The industry, which produces revenue in all 15 Arizona counties, is also responsible for generating $2.5 billion in local, state and federal tax revenues.

This equates to more than $1,000 per Arizona household. Additionally, the Arizona tourism industry employs more than 152,000 Arizona residents.

Combined with the secondary employment that is generated, more than 290,000 Arizona residents are impacted by this industry throughout the state.

• Briefs compiled from staff and wire reports

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