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Continuing the fight against breast cancer

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Posted: Friday, September 30, 2011 3:30 am

There are many people out there who have been affected by breast cancer.

There are survivors and there are those who continue to fight, and there are some who eventually lose the battle. There is another group of family and friends who make it their objective just to be there for the person directly affected by breast cancer.

Ahwatukee Foothills resident Jen Hoffmann lost her battle two years ago. She is survived by her husband, Greg Hoffmann, who, with the help of their friends, put together Team THRIVR to walk in the Susan G. Komen 3-Day for the Cure to honor Jen and pursue the goal of everyone who walks.

“Ultimately, their mission is in line with what ours is — a world without breast cancer,” Hoffmann said. “When my wife died, I was motivated to make this go away. Ultimately, the reason Komen is successful is because so many people’s lives have been directly affected by breast cancer.”

In a group where the greatest success is to beat breast cancer, Hoffmann’s team is doing its part so maybe one day the battle will never have to take place.

At last year’s 3-Day, Team THRIVR raised more than $146,000, making them the top fundraising team in Arizona.

This year, they set their sights higher with a goal of $200,000 for the walk that will take place Nov. 11-13. As of Sept. 28, the team had already raised nearly $77,000.

“One of the easiest ways to fundraise is to send an email to everyone you have ever met in your life,” Hoffmann said.

He also does a golf tournament in honor of his wife, which he says raises about $25,000 each year.

“We’ve come across great people and it’s amazing how many are affected,” Hoffmann said.

Money raised around the country for Susan G. Komen for the Cure goes to breast cancer research, as well as back into the community in the form of education and free screenings. In 2010, Susan G. Komen gave grants to 1,900 community organizations totaling $93 million. That money helped more than 2.2 million people receive breast cancer education materials and information, and more than 351,000 women to receive a potentially life-saving mammogram.

Florencia’s Pizza Bistro, 3646 E. Ray Road in Ahwatukee Foothills, will be hosting a fundraising event that is open to the public from 11 a.m. to 5 p.m. on Saturday.

Tickets are $15 for adults and $10 for kids. There will also be wine tasting, an auction and a raffle.

To find out more about Team THRIVR, visit and search for their team name.

• Contact writer: (480) 898-4903 or

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