Ahwatukee Realtor Bonny Holland last week received one of the first Best Real Estate Agent awards given to Southeast Valley Realtors who sold the most units in their community in 2016.
The BREA awards are a new annual form of recognition in the region and are given to the most productive real estate agents, based on the number of sold units pulled from the Arizona Regional Multiple Listing Service.
“You impact the industry and the community,” Gilbert financial advisor Ben Andrus told Holland and the other BREA recipients. “It’s unique to recognize top business performers strictly by results.”
Awards organizer Heidi Zebro said BREA awardees were “determined strictly by productivity” and that the recognition is unique to the regional real estate industry.
Each winner was presented with the award by a public official in their community. Holland received her award from Phoenix City Councilman Sal DiCiccio.
“I am very humbled, proud and appreciative,” said Holland, who is with Keller Williams Realty’s luxury homes international division. “I have had a steady constant business since 1996, but I have seen a significant increase in our volume in the past five years because our client base continues to grow.”
A Realtor since 1995, Holland had worked in corporate finance in the bay Area before moving to Ahwatukee as the result of a job transfer in 1992.
“When I moved to the Ahwatukee Foothills, I saw the opportunity to sell real estate in a new and exciting community,” she recalled. “I strongly believed that my professional background would help me excel in the real estate industry.”
The Cupertino, California, native guessed right.
Now she specializes in the sale of luxury homes, those priced at $1 million and above.
“I am very experienced in marketing and sales of all price points, not just luxury homes,” she said. “I have a foothold in the Ahwatukee luxury market because I began my career selling custom lots and high-end subdivisions in Ahwatukee like Candlewood Views and Forte’s Canyon Verde along with many builder-spec homes.
“I had a great working relationship from the start with builders and clients looking to buy and sell in the luxury market,” she added.
A regular guest columnist in the AFN’s real estate section, Holland sold her first luxury home in 1996, when the term “luxury” applied to homes priced over $400,000. That sale was in Ahwatukee Custom Estates.
Prices have changed dramatically since the turn of the century.
“My highest-price Ahwatukee sale was $3.2 million in Eagle Ridge estates in 2002,” Holland said, adding her highest-priced sale so far in her career was a $3.6-million penthouse in the Waterfront Residence in Scottsdale.
Currently, her featured home for the month is a nearly 9,000-suare-foot, five-bedroom home on East Windmere Drive, also in Eagle Ridge, that is priced at $1.8 million.
Though she specializes in luxury homes with a particular focus on Ahwatukee, Holland sells homes throughout the Valley regardless of their pricing.
“I look at every property equally,” she said. “My team and I provide the same service for all, whether it be a small condominium or a multi-million-dollar custom estate. We provide the same level of service including staging, marketing and customer service for all our clients no matter the price point. They are all important to me and my business.”
Holland is expecting 2017 to be another productive year, noting “in 2016 we had an increase in the number of luxury homes sold in Ahwatukee, compared to the prior year. Hopefully this is a trend that continues into 2017.”