Health club Edufit focuses on experienced personal training - Ahwatukee Foothills News: Money

default avatar
Welcome to the site! Login or Signup below.
Logout|My Dashboard

Health club Edufit focuses on experienced personal training

Font Size:
Default font size
Larger font size

Related Stories

Posted: Thursday, April 19, 2012 10:45 am

Finding an experienced personal trainer at a large health club can be a challenge, according to Alan Katz.

That was his experience when he moved to Arizona from Manhattan in 1995. The larger health clubs couldn’t afford to pay their trainers well, so many of the more experienced ones would leave to find somewhere they could really make a living.

That’s what caused Katz to come up with his model for his own personal training studio, Edufit.

“I thought, ‘How can I develop a concept to where we can expose our clients to very talented and experienced trainers but still at a very reasonably priced service?’” Katz said. “I came up with the formula to schedule one trainer at a time to supervise more than one client at a time. It allows me to bring the price point way down for our clients but still compensate the trainers with a more lucrative package than they would get if they were just training one-on-one.”

While a client may not be completely alone with a trainer, their exercise plan is still very personalized. Edufit does not have group classes and it’s not circuit training. They rely on very talented employees to juggle multiple clients with completely different goals.

Because of the model, Edufit is able to give their trainers vacation pay and even health benefits, something that is rare in the personal training industry. Those benefits attract the best trainers, Katz said.

“A lot of trainers are frustrated because they can never make a living,” he said. “They’re always just living on the cusp. Because of the formula I use we are able to compensate the trainers with a living and they are able to do what they like to do and be compensated for their work.”

The studio is not set up to be a social scene but it is meant to pair clients with the best training possible.

“The trainers I hire are not just great at their craft, but something that is really important to us is that we’ve never lost sight that this is a service-based business,” Katz said. “We’re here to do something for our clients. We bend over backwards to not only get our clients rewards, but also do it with care and empathy.”

Edufit has four locations in the Valley with the newest one estimated to open April 23 in Ahwatukee Foothills at 4910 E. Ray Road, Suite G-17. For more information, visit or call (480) 753-1155.

• Contact writer: (480) 898-7914 or

More about

More about

More about

  • Discuss

Dead man voting? Arizona ballot goes to man who's been dead for 6 years

SCOTTSDALE, Ariz. - William Preiss has been a registered voter since 1972, but hasn't voted for at least the last six years. He got a ballot t…

Published: October 22, 2016 - 12:11 am @…

Emu lassoed on Arizona highway

Emu spotted wandering along I-10 near Phoenix Official used lasso to capture the bird (CNN)It's not the usual type of suspect Arizona State Tr…

Published: October 22, 2016 - 12:01 am @…

If Trump Gets Trounced, It'll Be After the Biggest and Most Well-Vetted Electorate Votes, Not Voter Fraud as He Says

Debunking Trump's ignorant claim about voter rolls. In the final presidential debate, Donald Trump said the White House will be stolen from hi…

Published: October 21, 2016 - 10:05 pm @…

ASU, Mayo to build $200M innovation center in Phoenix

Mayo Clinic and Arizona State University have launched the Alliance for Health Care, a comprehensive new model for health care education and r…

Published: October 21, 2016 - 8:59 pm @…

Arizona Sheriff Joe Arpaio is nearly 15 points behind in his reelection race

Arizona Sheriff Joe Arpaio is nearly 15 points behind in his reelection race October 20, 2016 This chess set is being sold for $1,650,000 Sout…

Published: October 21, 2016 - 8:41 pm @…

Arizona State University opens first co-working space in Scottsdale

Arizona State University is opening its first co-working space in Scottsdale this month to offer its entrepreneurial programs to the public. T…

Published: October 21, 2016 - 8:09 pm @…

Mayo Clinic and Arizona State University announce new Alliance for Health Care

TEMPE, Arizona, and PHOENIX – Mayo Clinic and Arizona State University have announced the launch of a comprehensive new model for health care …

Published: October 21, 2016 - 6:37 pm @…

Hurley and Final Four encourage Arizona kids to read

By Alex Caprariello and Ryan Decker | Cronkite News TEMPE – As Sparky, Arizona State University’s mascot, entered the gym, a loud roar filled …

Published: October 21, 2016 - 6:29 pm @

In Detroit, a Food Startup Allows Artisans to Thrive

Like most people in suburban Detroit, Schwager spent very little time in the city growing up. Now he spends his Saturday mornings in the recen…

Published: October 21, 2016 - 6:04 pm @…

Is Arizona really landing a $300M electric car plant? Here's what we know

Is a Silicon Vally-based electric car manufacturer really going to build a $300 million plant in Casa Grande?

Published: October 21, 2016 - 5:58 pm @…

Facebook on Facebook

Twitter on Twitter


Subscribe to via RSS

RSS Feeds


Most Popular

Online poll