Resident launches jewelry line next month - Ahwatukee Foothills News: Money

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Posted: Wednesday, August 15, 2012 5:49 pm

Ahwatukee Foothills resident Deb Fedasiuk is launching her first jewelry line next month, a project 10 years in the making.

Fedasiuk, 43, began making jewelry about a decade ago while trying to balance work and family.

Shortly after, Fedasiuk admitted the line was put in a three-year setback during the divorce of her then husband.

“I think the timing just wasn’t right,” said Fedasiuk, who has lived in Ahwatukee for 20 years.

She added that a designer should “have a lot of self confidence” when approaching their craft.

“You have to be in a happy place to design and create,” Fedasiuk said, from her bright, second-story home office that doubles as her studio.

A short time later, after working full time with her textiles company, finding a balance in caring for her two teenaged boys, and getting engaged recently, Fedasiuk finds herself in good place.

Fedasiuk said she didn’t use the line as a “self-help” way to get through life’s setbacks. It branched from a lifelong love of the visual arts and design.

Originally from New Jersey, Fedasiuk worked in Manhattan doing advertising after college. She studied an array of visual arts areas in Ohio including visual history and visual art aesthetics.

Describing herself as a “go-getter,” Fedasiuk mentioned that being a good designer means “you have to know what works and doesn’t work.”

“Don’t be afraid to go for it and look at different techniques,” Fedasiuk added.

The line, called STRANDS Handmade Jewelry Designs, is a collection of timeless, clean-lined jewelry by Fedasiuk. Mostly necklaces and bracelets, each piece includes rich colors and sharp metals.

For every fabric, metal, stone, or bead used in her designs, Fedasiuk insists on knowing the stories behind the components and where they came from.

“It’s so neat talking to the vendors about the history and stories behind the materials,” said Fedasiuk, when she buys her materials.

In the future, the designer sees herself opening up to a more national market, keeping a goal set on advertising in magazines like Lucky, Marie Claire and Elle.

Until then, girls of a slightly younger demographic may find themselves wearing STRANDS designs.

Fedasiuk said her youngest son, an eighth-grader at Kyrene Altadeña Middle School, has asked her to make jewelry for his crushes at school.

“We’ve picked out pieces, but he hasn’t found the right girl yet,” Fedasiuk said with a laugh.

The trunk show featuring Fedasiuk’s designs will be at My Wine Cellar, 5030 E. Warner Road in Ahwatukee, on Sept. 22 from 3 to 6 p.m.

To see Fedasiuk’s jewelry, visit www.strandsjewelrydesigns.com.

• Contact writer: (480) 898-4902 or dmartinez.ahwatukee.com.

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