YouTube offers iPhone app to fill looming void - Ahwatukee Foothills News: Money

default avatar
Welcome to the site! Login or Signup below.
|
||
Logout|My Dashboard

YouTube offers iPhone app to fill looming void

Print
Font Size:
Default font size
Larger font size

Related Stories

Posted: Monday, September 17, 2012 10:00 am

YouTube is being reprogrammed for the iPhone and iPad amid the latest fallout from the growing hostility between Google and Apple.

The changes are being made because Google Inc. and Apple Inc. didn’t renew a five-year licensing agreement that established YouTube’s video service as one of the built-in applications in the operating system that runs the iPhone and iPad.

YouTube is being bumped from the menu of pre-installed apps on the next version of Apple’s mobile operating system, or iOS, which was released last week.

Google is made a pre-emptive strike with the release of a revamped YouTube application. The app is designed to make it as easy as possible for the tens of millions of iPhone and iPad owners to continue watching clips from the world’s most popular video site.

The new YouTube app will create more moneymaking opportunities for Google and video producers because it allows advertising to be shown with the clips. That’s something Apple hasn’t allowed on the pre-installed YouTube app. The ban on ads prevented many music videos and other widely watched clips from being shown in the iOS app because some copyright owners don’t allow their content to be shown if there is no way for them to be paid.

Removing the advertising limitations will mean users of the new iOS app can watch YouTube videos that already have been available on smartphones and tablet computers running on Google’s Android software said, Francisco Varela, YouTube’s global director of platform partnerships.

“We are offering a better user experience to iPhone users,” Varela said of the new YouTube app. “We will now have content parity on all our mobile platforms.”

Apple had no comment on Google’s claims.

The new YouTube app is tailored for the iPhone, although it will work on the iPad, too. A retooled app specifically tailored for the iPad is supposed to be released in the next few months.

As has always been the case, YouTube’s videos also can be watched through web browsers that work on iOS, including Apple’s Safari and Google’s Chrome.

YouTube could still end up losing some of its audience on the iPhone, iPad and iPod Touch because device owners will have to go to Apple’s App Store to download the free program. YouTube says mobile viewers collectively watch more than 1 billion clips per day.

Many of those YouTube viewers watch on Android devices that have become Apple’s bane. Before he died 11 months ago, former Apple CEO Steve Jobs told his biographer Walter Isaacson that he viewed Android as a “stolen product” and vowed to get even with Google and its partners for ripping off his company’s ideas.

The vendetta has spurred a series of lawsuits against Android device makers, including a case that culminated last month when a jury awarded Apple more than $1 billion in damages after concluding Samsung Electronics violated iPhone patents.

Apple has also lashed out by removing Google’s digital maps as the automatic navigation system on its family of mobile devices. That change will also occur when the next version of iOS comes out. The upgrade will feature Apple’s own mobile mapping system.

That switch could hurt Google because maps are a key piece of the company’s plans to sell more ads to local merchants.

Google wanted to gain more control over how YouTube worked on Apple’s products, a goal that led to a decision to give up YouTube’s prized status as a built-in app despite the potential loss in traffic. The licensing agreement allowed Apple to design the YouTube app for the iOS.

“They have been a great partner,” Varela said of Apple. “Together, we have absolutely changed the mobile ecosystem. This is just the next evolution in this partnership. We are the only people that can build the best YouTube app.”

© 2016 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

More about

More about

More about

  • Discuss

Watch: Harry Potter and the Horticultural Hogwash

This video reveals a few of the more egregious “tree-based mistakes” in the Harry Potter films that are just too much for passionate tree expe…

Published: July 23, 2016 - 4:01 am @ https://medium.com/@GrrlScientist/watch-harry-pott…

Girl, 14, killed by lightning while on personal watercraft

A 14-year-old girl has died and a woman was hospitalized in critical condition after lightning struck the personal watercraft they were riding…

Published: July 23, 2016 - 3:58 am @ http://www.foxnews.com/us/2016/07/22/girl-14-kille…

Scottsdale FD: Teen stuck between boulders on Tom's Thumb Trail rescued

SCOTTSDALE, AZ - Scottsdale firefighters helped a teen down the mountain after he became stuck while hiking near 128th Street and Cactus. Offi…

Published: July 22, 2016 - 10:57 pm @ http://www.abc15.com/news/region-northeast-valley/…

Phoenix police investigating deadly hit-and-run involving a pedestrian

PHOENIX - Police are investigating after a vehicle hit and killed a pedestrian Friday night. Officers said the crash happened near 43rd Avenue…

Published: July 22, 2016 - 10:54 pm @ http://www.abc15.com/news/region-phoenix-metro/cen…

Arizona Cardinals preseason depth chart

That smell in the air.  It’s here.  It’s time for the Arizona Cardinals and the rest of the NFL to begin their summer ritual of going to train…

Published: July 22, 2016 - 10:30 pm @ http://raisingzona.com/2016/07/22/arizona-cardinal…

Lost in America (6/10) Movie CLIP

Find out why Loading... The interactive transcript could not be loaded. Loading... Loading... Rating is available when the video has been rent…

Published: July 22, 2016 - 8:28 pm @ https://www.youtube.com/watch?sns=tw&v=3Eh8lDJpwZc

Praising Kaine: How Clinton's choice of a widely respected senator drives a deep wedge into the GOP

Hillary Clinton announced her selection of Virginia Sen. Tim Kaine as her running mate late on Friday evening, and something incredible has al…

Published: July 22, 2016 - 8:26 pm @ http://www.dailykos.com/stories/2016/7/22/1551229/…

Lost in America (6/10) Movie CLIP

Find out why Loading... The interactive transcript could not be loaded. Loading... Loading... Rating is available when the video has been rent…

Published: July 22, 2016 - 7:58 pm @ https://www.youtube.com/watch?app=desktop&v=3Eh8lDJpwZc

Girl, 14, killed by lightning while on personal watercraft

SALT LAKE CITY (AP) — A 14-year-old girl has died and a woman was hospitalized in critical condition after lightning struck the personal water…

Published: July 22, 2016 - 7:56 pm @ http://bigstory.ap.org/article/da876e9c8df5466084a…

Radical Rant: The Diminishing Returns of Legalization

At a recent event, I had the chance to interview Rob Kampia, the head of the Marijuana Policy Project. I asked him about the four states – Ari…

Published: July 22, 2016 - 7:28 pm @ http://hightimes.com/culture/radical-rant-the-dimi…

Facebook

ahwatukee.com on Facebook

Twitter

ahwatukee.com on Twitter

RSS

Subscribe to ahwatukee.com via RSS

RSS Feeds

Spacer4px

Most Popular

Online poll

Loading…