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Award-winning journalist to release 1st fitness DVD

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Posted: Sunday, November 24, 2013 11:39 am

A successful career in television and a passion for helping people have come together for Ahwatukee Foothills resident Jeanne Rohrer, who is set to release her first exercise DVD on Sunday, Dec. 1.

Rohrer spent 18 years in television news, working as an anchor and reporter in Texas and Arizona.

“I always loved what I did,” she said. “I always felt like I was doing my little part to help people whether it was telling them about a serial killer on the loose or the best way to get to work. That’s how I viewed my job.”

In 2008 Rohrer’s contract was up with Channel 5 in Phoenix and she decided it was time to try something new.

“News had changed over the years,” she said. “I always wanted to look back at my TV career and have great memories — and I do. It was a tough decision to make and I was scared. Here I am leaving a very good paying job with benefits and not knowing what to do next. I felt like it was something I just needed to do.”

Rohrer left her career in television with a few faint ideas, but no real plan. When a friend invited her to try a ballet bar fitness class it didn’t sound appealing but her schedule was open, so she went.

“I’ve been into fitness my whole life,” she said. “I’ve always been very active trying to stay healthy but I’ve never been a yogi or very flexible… I remember leaving feeling very frustrated because I couldn’t do it all. I’m very competitive. I was mad. So I went back day after day after day to conquer this workout that I couldn’t do.”

Rohrer went back so often, she was eventually asked to take the training to become an instructor. She decided to give it a try and was led to a new career she never imagined.

“I wanted to help people in the news and I help people in this business even more so,” she said. “It’s one at a time, but I watch them become stronger and healthier and it is amazing.”

Rohrer has been teaching this ballet bar workout, which she calls Coreflex, for years in private and group classes. Over time her clients began asking her to make a DVD so that they could take their workout on vacation.

“My clients are addicted to the workout,” she said. “I never really could afford to pay a production company to shoot a DVD and do all that it requires, but I called upon some friends in the news business and with the help of friends and family I’ve been able to put this DVD together.”

The DVD is volume one. Rohrer hopes there will be more videos in the future if the response from the first is a positive one. She will be hosting an open house to release the DVD on Sunday, Dec. 1 at Dance Studio 111, 4910 E. Chandler Blvd., Suite 111, where the video was filmed. Guests are invited to stop by from 4 to 6:30 p.m. and enjoy some snacks, preview the video, and purchase their own copy.

For more information on Rohrer and her Coreflex workout, email

• Contact writer: (480) 898-7914 or

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