The Body Firm moves to new location - Ahwatukee Foothills News: Money

The Body Firm moves to new location

Gym offers expanded facilities, individualized atmosphere

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Posted: Thursday, August 7, 2014 5:45 am

The Body Firm, a gym that allows individuals to increase their fitness level in a way that is specialized to fit their needs, has just moved into a new building 2 miles west of its previous location at 44th Street and Ray Road.

“Most people come in and they want to lose weight and live a healthier lifestyle. We help them get in the best shape of their lives based on their goals, level of fitness and any limitations or injuries they may have,” said Doug Thompson, owner of The Body Firm.

The Body Firm’s new studio is 30-40 percent larger than the previous facility and contains a variety of new equipment. Although the new room is larger, it is still small enough to create an individualized experience. “We still wanted to have a small intimate facility because that’s what clients liked best about our old location,” said Thompson.

The Body Firm is by appointment only, so crowds are rarely an issue.

“We have the best equipment you could possibly have, it really is state of the art,” said Thompson.

In addition to traditional gym equipment like treadmills, ellipticals and stationary bikes, The Body Firm also has a full-body stretch cage, pneumatic resistance equipment, Power Plates and various other unique exercise devices.

The gym features Vicore benches, which make more use of the person’s core than an ordinary bench while giving the user balance and stability.

“The Vicore benches provide a better way to weight train by increasing balance, core strength, neural synapse and agility” Thompson said.

The pneumatic resistance equipment at The Body Firm allows users to choose their level of pressure to allow the least amount of stress on their joints when pulling on the weight.

“Pneumatic resistance equipment does not jerk like a regular weight stack but instead pulls smoothly,” said Thompson.

The Body Firm will incorporate short, high-intensity training into a workout routine. Clients are instructed to try as hard as they can during a 30-second to 1-minute interval on a vertical climbing machine.

“High-intensity interval training is used with clients to maximize caloric expenditure and boost metabolism. The Versa Climber offers the most complete total body workout available of any cardio equipment,” Thompson said.

The Body Firm uses vibrating Power Plates that allow clients to exercise without causing undue stress on joints.

“The Power Plates were originally used in Russia by training astronauts,” said Thompson, who added that the vibration training helps to use muscles more efficiently while being easy on joints, which is why they are often found in physical rehabilitation clinics. A 20-minute exercise on the Power Plates is equivalent to doing a 60-minute exercise on the ground.

The Body Firm has two Power Plates, and Thompson said “these plates are rarely seen in regular gyms because of liability and the fact that they retail for around $12,000.”

The Body Firm also has a strap attached to a wall that helps users successfully do pushups.

“Most people cannot properly do a pushup, but this equipment assists the client with the pushups by giving them some resistance,” explained Thompson.

“At The Body Firm we specialize in private and semi-private personal training sessions, nutritional counseling and health coaching.” Thompson said. “A vast majority of our clients have been training with us for years. They like the fact that they can schedule an appointment, come in, and we have each workout completely planned out for them. Every client’s workout program is individualized to maximize results.”

The Body Firm has four fitness trainers and is co-owned by Doug Thompson and his wife, Tori Thompson, who have been involved in fitness for more than 20 years.

The new studio is located at 3636 E. Ray Road, Suite 2 in Ahwatukee. The staff intends to have a grand opening the second week of August.

• Kaitlyn Thompson is a junior at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University. She is interning this semester for the AFN.

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