Surviving common real estate mistakes - Ahwatukee Foothills News: Money

default avatar
Welcome to the site! Login or Signup below.
Logout|My Dashboard

Surviving common real estate mistakes

Local resident, agent writes 1st book

Font Size:
Default font size
Larger font size

Related Stories

Posted: Thursday, May 24, 2012 10:45 am

Years of experience has taught Christie Ellis, owner and designated broker of Sonoran Mountain Realty in Ahwatukee Foothills, all the do’s and don’t’s of real estate and now she’s excited to share what she has learned and reach a greater audience through her book, “Real Estate Agent CEMETERY: How to Survive the Fears, Challenges, and Mistakes That Can Kill Your Real Estate Career.”

Ellis’ book is based off a class she taught to new real estate agents. She said it’s always been a dream to reach a larger audience by writing a book, and recently she decided to go for it.

“I put the book together wanting to show as many agents as possible how we’ve all made mistakes,” Ellis said. “A lot of agents are great at the negotiation side of it, but they don’t know how the business side of it runs. I wanted to teach them that they need to pay attention to finances, they need to have a goal and a business plan. I wanted to see how many agents I could reach. I understand how it feels to be scared. I understand how it feels to not know what I know.”

Ellis’ book is a short read that focuses on the basics of real estate she says many agents often forget. Ellis calls these basics the “Critical Care Success System,” which includes knowledge, confidence, goal setting, communication and relationships. It was kept simple so that it gets to the point quickly.

When asked why she would share this information with possible competitors, Ellis said there is no need for competition.

“That was one of the challenges I had when I started,” Ellis said. “I felt like no one wanted to talk to me about what I did because they were afraid I was going to steal their clients. Truth of the matter is if you’re taking care of your clients they aren’t going to leave you. They’ll always stay with you. I want people to understand it needs to be more of a collaboration, not competition. We have to work together. There’s a buying side and a selling side. If you don’t learn to play nice that can really make a difference.”

Ellis has been a real estate agent since 2003 after leaving her job as a social worker. She became a broker in 2006. Since then, she’s become a coach and co-created the website

The book “Real Estate Agent CEMETERY” can be found online at or on the book’s website,

• Contact writer: (480) 898-7914 or

More about

More about

More about

  • Discuss

American Horror Story: The 10 Weirdest Sex Scenes Since Season 3 (NSFW)

Josh Chesler A A For the last five years, American Horror Story has been one of the sexiest (and spookiest) shows on television. Thanks to new…

Published: September 30, 2016 - 11:31 pm @…

US election: Do newspapers' presidential endorsements still matter?

USA Today has broken with tradition for the first time in its 34-year history and issued a scathing editorial against Republican nominee Donal…

Published: September 30, 2016 - 11:02 pm @

Scottsdale officers disciplined in connection to Mesa lieutenant time in city jail

SCOTTSDALE, AZ - Punishment has been handed down to Scottsdale police officers after former Mesa Police Department Lieutenant Rick Van Galder,…

Published: September 30, 2016 - 11:01 pm @…


WHERE LIES GO TO DIE – Evidence discovered shows British Protectorate of East Africa recorded Obama’s birth records before 1963 and sent retur…

Published: September 30, 2016 - 10:30 pm @…

Maricopa County: Materials mailed in two Tempe precincts list wrong polling place

TEMPE, AZ - Several thousand voters in Tempe might have trouble casting a ballot on Election Day after the Maricopa County Recorder’s Office s…

Published: September 30, 2016 - 9:30 pm @…

PD: Police car struck by possibly impaired driver

PHOENIX - Police are investigating after a police vehicle was involved in a crash near 16th Street and Union Hills Drive.  Police say the inci…

Published: September 30, 2016 - 9:30 pm @…

Hillary Clinton Is Racking Up Endorsements, But Does It Matter?

If newspaper endorsements equaled victory, Clinton would be in line for a historic landslide. She has been endorsed by dozens of papers rangin…

Published: September 30, 2016 - 8:30 pm @…

EXCLUSIVE: Witness Describes The Fight For Sovereignty At ‘Standing Rock’

Mainstream media would have most of us believe that the current struggle at Standing Rock, North Dakota is all about clean water – that its on…

Published: September 30, 2016 - 8:01 pm @…

New Brews on the Block: 7 Local Taprooms to Check Out

Blink and you’ll miss it: another craft-beer taproom opening in Sonoma County. In 2016 alone, seven new beer parlors tapped their kegs. Chance…

Published: September 30, 2016 - 7:30 pm @

Five Songs From Phoenix Artists You Should Hear

Mitchell Hillman A A Mitchell Hillman listens to more local music than just about anyone in the Valley. He presents his picks for best new loc…

Published: September 30, 2016 - 7:31 pm @…

Facebook on Facebook

Twitter on Twitter


Subscribe to via RSS

RSS Feeds


Most Popular

Online poll