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Know the status of your online identity

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Posted: Monday, November 25, 2013 4:45 am

Whether on Facebook or Twitter, Instagram or LinkedIn, we are plastering snapshots of our lives all over the Internet.

But what happens when pictures and images that you thought were private show up somewhere you never intended?

Shows like MTV’s “Catfish” have brought these types of situations to our collective awareness, by helping people discover the true identity behind potentially fake online profiles.

It also inspired Valley resident Betsey Banker to do some sleuthing of herself.

“I thought, you know, I’d have a little bit of fun and use one of my most common images,” she said. Banker uploaded her picture and says, at first nothing odd showed up.

But then she ran across a link that didn’t make any sense.

“And there was my photo front and center,” said Banker.

She was shocked seeing her face with a fake name, email and even a glowing biography — on a website she had never heard of.

“My first gut reaction was I need to email them and tell them to stop using my photo, Banker said.

“But I really wanted to find out if they were running some king of scam operation.”

So she let me know.

And what I found out was just plain odd.

The website is for a human resource company called The Hiring Equation.

It looks like the real deal with job listings, previous clients, even a place for potential recruits to put all their personal information.

So we called them. Sent emails. But I got no response.

The website says they are based in Ontario, Canada.

So we asked Canadian TV to find them, and they did. The company address is actually for a house.

There was a woman standing outside and she denied our request for comment.

We kept digging, and found the Ontario Ministry of Government Services has no record of a business license for The Hiring Equation.

Here at home, local attorney Mitchell Resnick says this is a warning to anyone who uses social media.

“You are potentially increasing the risk of your likeness and name and other information about you being spread across the world in a nanosecond,” Resnick said.

And if you do find your picture anywhere it shouldn’t be he said to contact the company immediately and request they cease and desist from using its.

After our constant emails, The Hiring Equation eventually removed Banker’s picture. As well as those of her supposed colleagues.

Who knows? Banker may have stopped those guys from being catfished, too.

• Joe Ducey is helping people like you everyday on ABC15 News at 6 p.m. If you have a consumer issue you can’t solve, “Let Joe Know” at or (855) 323-1515.

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