Aaron Post and his team at Bar Vision in Phoenix produce innovative bar technology — devices that track pouring measurements to prevent bartenders from over pouring. They design products that improve “pour profits” rather than detect “pour loss.”
“Every industry in the world tracks its most important asset, yet the bar industry is one of the last industries to track its most important asset,” said Post, explaining the company’s overall concept is to teach bars how to understand numbers to keep bars profitable.
All company products are made in the Phoenix area. One of their most successful products is the pouring spout, which is custom made for each bar depending on the brands of alcohol being served. Every spout is custom designed to fit the bottle.
The company also designed a time tilt device to measure beer. Post said beer is the biggest seller, but it’s also more subjected to theft. However, the device doesn’t measure how much is being poured, but it measures what is being poured.
According to Post, measuring the amount of alcohol used will help bar owners save money. The system is used to notify owners of certain trends occurring in the bar scene. They can determine employee work ethic and gender ratio at certain times of the night. For instance, Post said the system records what time certain alcoholic beverages are in demand based on guy-to-girl ratio. This information helps owners keep track of their employees and profits.
The system keeps track of the time of pours. Since there is a lot of theft in the bar industry, the company constructed a system for owners to monitor when theft has occurred.
Todd Manger, bar manager at Tilted Kit in Peoria, said the system is very beneficial for managers to keep track of numbers, noting, “The system is an efficient way to continuously watch counts and provides us physical evidence.”
Bartender Jackie Kopp also commented on the product’s efficiency, saying, “It gives bartenders a sense of how much alcohol is being used, making it easier to count and prevent over pouring.
“Overall, you get a better visual of numbers,” Kopp said.
Since 2007, Bar Vision has grown from a local business to an international manufacture. Products are sold in Greece, the Middle East and China.
In 2012, Bar Vision, located at 26 W. Lone Cactus Road in Phoenix, was featured on Spike TV’s “Bar Rescue.” The reality show featured bars in the U.S. seeking guidance in order to save their business. Post said he hopes to see more interest in the Phoenix area and to grow more as a company.
• Lauren Gephart is a junior at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.