Scott Labeda is an Arizona native. He is an entrepreneur at heart with a background in real estate investment. Along with real estate, he enjoys most sports and outdoor activities.
Almost two years ago Scott, along with his brother Mike, started a community advertising franchise called Town Planner.
Town Planner is a local community-based, advertising wall calendar that is mailed free annually to homes in Chandler, Sun Lakes, Carefree, Cave Creek and north Scottsdale. The Town Planner Calendar has been in homes for 15 years and is already becoming well known within Chandler.
It helps businesses convey their message to residents 365 days a year for pennies per household and is one of, if not the only, vehicle that reaches and stays in the homes every day, 365 days a year.
The 2013 calendars will be distributed to approximately 85,000 homes and a business can sponsor ads to as few as 9,000 targeted recipients.
Town Planner also offers a business edition so one can advertise specifically to 6,000 Chandler businesses, perhaps being the only advertising medium that allows for businesses to directly market to other businesses in this way.