Practicing what we have been preaching about the need to shop locally, the Ahwatukee Foothills Chamber of Commerce is partnering with a local business on our annual print Resource Guide and Directory. The Chamber’s 2013-14 Directory will be marketed, designed and produced through an agreement with the Ahwatukee Foothills News (AFN), the publisher of this newspaper and a chamber member. We believe this will be a valuable partnership for all chamber members and those who take advantage of this opportunity to get their message out to the public.
Working together, the AFN and chamber sales teams are contacting chamber members to explain the benefits and advertising options of the program. Plus, it will keep the advertising dollars in the community. Chamber staff is working on the directory content and the creative team at the AFN will design the product and provide the printing.
“The Ahwatukee Foothills News is very pleased to be able to partner with the chamber for this important project,” said AFN Publisher Kent Johnston. “Knowing that it ultimately benefits the local businesses, informs consumers and allows the chamber to fund its educational mission for Ahwatukee businesses is most important.”
Both organizations are genuinely excited about this collaborative project and respectfully encourage and greatly appreciate support from area businesses. This well distributed community resource will be more valuable to chamber members and the community if businesses participate.
Filled with color photographs, the publication is a glossy, full-color business directory featuring chamber members listed both alphabetically and by category. It also is a quick resource guide about the Ahwatukee area, including a map, demographics, history, economy, schools, health care, recreation and general community information.
Promoting a business in the Ahwatukee Chamber Directory will increase its visibility to consumers and other businesses, and thus increase the opportunity for more sales.
The Ahwatukee Chamber Directory represents a powerful way to reach customers throughout the Ahwatukee area and beyond. It will be available in area hotels, the chamber office, and key locations throughout the community.
In addition, an electronic version of the Ahwatukee Chamber Directory will also be placed on the chamber’s website.
The directory is a great tool for people relocating to Ahwatukee who need to know about local businesses. For many people, it is the first step in relocating to the area and, therefore, is their first glimpse at local businesses. It’s also used as businesses recruit employees to come to the Ahwatukee area, and it’s handy for visitors looking for services.
Business to business is another use for the directory as people like to know they are doing business with other chamber members.
Businesses who participate in the Ahwatukee Chamber Directory will be recognized as a prominent and successful business in the Ahwatukee area. This comprehensive publication will be used all year to promote the chamber, its membership, and doing business in the Ahwatukee area.
All chamber members are asked to please make sure their chamber contact information is current. Please visit www.ahwatukeechamber.com to find your directory listing. Please review the information and email firstname.lastname@example.org with any corrections.
The deadline to place advertising is May 8, and it’s scheduled for publication in June. Advertising space is limited. Please contact Shannon Kinsman at (480) 753-7676 for more information or to secure a spot.
• Anne Gill is president and chief executive officer of the Ahwatukee Foothills Chamber of Commerce. Reach her at (480) 753-7676 or email@example.com.