Did you know that 77 percent of businesses that have a social media asset (Facebook, LinkedIn, Twitter, etc., account) have received at least one lead from that asset? If I told you that on average a person will spend 20 to 40 percent more with a business they have a relationship with on social media than someone they don’t, would you believe me? My next question is — are you making the most of your social media assets?
Sometimes when I start talking about social media, people’s eyes glaze over. They feel it is too overwhelming a topic, they are not very “techie” or they just don’t have time to waste. It is hard to deny the statistics. It’s hard to deny Facebook has 850 million users. It’s hard to deny that social media can enhance your marketing and sales plan.
The great thing about social media is that there are LOTS of people who can help you get started, if you cannot do it by yourself. Once you get in it, you’ll find it is very easy to navigate. First, you need to understand that you don’t need to be on EVERY social media platform, which would just be too much. The most important thing is to first pick which platform you feel comfortable with and be consistent on that platform. Does hearing that take away some of the stress?
The second thing to know is you aren’t taking out an ad, so you don’t want to sound to sales-y. Use social media to share your value, share what you know about your industry, current events, FAQs about your business, etc. You need to gear your social media to your reader. Hopefully that relieves a little stress, too.
Social media is truly a piece of the marketing puzzle you need to get familiar with if you want to take your business to people you wouldn’t normally reach on an everyday basis. The Ahwatukee Foothills Chamber of Commerce can help you reach the invisible leads, the ones you can find with some assistance.
As the first in a new quarterly marketing series, the chamber will be hosting three social media workshops. The classes will take you in succession with the first focusing on your Facebook fan pages, to getting the “likes,” to finding the value, to auditing your pages. The second workshop will teach you how to best curate and schedule content, get you familiar with LinkedIn and Twitter, capture leads and cultivate the relationships. The last workshop will teach you how to audit all the work you have been doing, discuss Google Adwords, Facebook promotions, and Netiquette. Come learn in a very fun, relaxed environment with people in the same boat as you. And the coolest thing is I am teaching the class and I would love to help you achieve your goals! Visit www.ahwatukeechamber.com to register or for more detailed information.
• Christie Ellis, of Sonoran Mountain Realty, is on the board of directors of the Ahwatukee Foothills Chamber of Commerce. Reach her at (480) 201-3575 or Christie.M.Ellis@gmail.com.