On July 3, 1776, John Adams wrote a letter to his wife stating that the signing of the Declaration of Independence should be a “great anniversary Festival” and “solemnized with Pomp and Parade, with Games, Sports, Guns, Bells, Bonfires and Illuminations from one End of this Continent to the other from this Time forward forever more.”

Congress solidified the tradition one year later in Philadelphia, according to the Evening Post, which enjoyed “a grand exhibition of fireworks, which began and concluded with thirteen rockets” to “represent the thirteen states.

The Ahwatukee Foothills Chamber of Commerce will continue this tradition on July 3 this year. The Red, White and Boom Community Fireworks Festival has been a 39-year celebration here in Ahwatukee. Hosted by the Ahwatukee Foothills Chamber of Commerce and presented by Vision Community Management, the Red White and Boom Fireworks Festival is professionally produced by the HDE Agency and will be at the Ahwatukee Country Club, 12432 S. 48th St., from 5 to 10 p.m. on July 3.

Daisy Train will provide live musical entertainment from 5 p.m. as they rock into the night leading up to the fireworks at 9 p.m. The Ahwatukee American Legion Post 64 color guard will present the flag. Throughout the evening, there will be family friendly activities and contests on stage during band intermissions. General admission to the event is free, however, patrons can purchase tickets to the Boom Room Hospitality Tent. The Boom Room provides a festive atmosphere to watch the fireworks from a cooled, misted patio. More than 50 food and vendor booths add to the festivities.

Red, White and Boom is more than just a fireworks show, it’s Ahwatukee’s way to celebrate our history and give thanks for the freedom and liberties for which our Founding Fathers fought. Celebrating Independence Day is one of the best parts about summer.

New this year, the chamber is offering both businesses and community members a way to support the festival. Supporting Red, White and Boom is a way to be visible, get involved, and generate new business.

As a business, marketing dollars are precious in any year, even more so today. They have to work harder and do more. That’s why local businesses should consider sponsorship in the fireworks festival, as part of their community outreach plan. With an expected attendance of over 8,000 people through the gates, the festival is a great opportunity to profile your business in front of thousands of consumers. There are many unique sponsorship availabilities this year, from Sky Diver sponsorships, the Boom Room Hospitality sponsorship, to the Kid’s Activity Zone sponsorships. Customized sponsorships ensure your company has a unique and creative marketing platform.

This year, the chamber is proud to introduce the “Friends of the Fireworks” program, in which community members can support this long-standing tradition. Red, White and Boom is a free event, so our “Friends of the Fireworks” help to deliver this fun event to the community. For $100, you can be a “Friend” and your name will be published in the festival program, posted on the event website, and published in the Main Street Ahwatukee pages of the Ahwatukee Foothills News post event. Any donation below the $100 will have their name published in the Main Street Ahwatukee pages of the Ahwatukee Foothills News thanking them for their support following the event.

“Year after year, thousands look forward to this event” said event co-chair Kendra Fleetwood, owner of CK’s Tavern and Grill. “It is through the support and donations of the festival sponsors and ‘Friends’ that we are able to provide an evening of great food, live music, kid’s activities and fun for the whole family, capped off with an incredible fireworks display. All of this occurring in the heart of Ahwatukee.”

For more information about sponsorships or the Friends of the Fireworks program, call (480) 753-7676 or email membership@ahwatukeechamber.com.

• Shannon Kinsman is membership director for the Ahwatukee Foothills Chamber of Commerce.

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