This April 2011 photo shows agave growing on a hillside at Destileria la Fortaleza in Tequila, Mexico. Agave takes from six to 12 years to mature before it is harvested and the spiny leaves removed for baking. Tequila consumption has increased 45 percent in the U.S. over the past five years. It's no wonder, then, that the country is waking up to the tourism power of tequila, the drink, and Tequila, the place _ the center of the farming region of the prickly Weber blue agave plants from which the spirit is distilled. (AP Photo/Tracie Cone)

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