The muscle-building, sweat-dripping, money-saving Hybrid Workout at The BAR Fitness in Ahwatukee Foothills is changing the way people work out.
Brad Rogers, owner of The BAR, said Hybrid was introduced last December and, as a result, business is great.
According to Rogers, the idea for Hybrid came about when the economy took a turn for the worse. People had to cut back so he realized The BAR would have to reinvent itself and think outside the box.
“Our entire business has grown 40 percent because of the Hybrid,” Rogers said, adding, “It’s not rocket science; it’s just people having fun with exercise.”
The Hybrid workout is an unlimited program that blends a regular gym membership with personal training. People sign up for and workout in groups of about 10 to 12 people with a trainer leading the way. Hybrid is set up as a circuit and provides a full body workout. Rogers said they use a variety of different objects to keep the exercise fun and fresh, such as tires, sledgehammers and climbing ropes.
“If we had a kitchen sink we would do something with it,” Rogers said.
The workout is tough but effective – and people love it.
“I started in December to get ready for my wedding in March and I’ve been here ever since,” said Rachel Lambert, a Hybrid member. “I absolutely love it.”
Janet Turk, who is also a Hybrid member, talked about how convenient and successful the workout is for her. She started in March and has already lost two pant sizes. She appreciates both the cost and the results.
“I’ve gotten better results in seven months with Hybrid than I got in five years working out on my own.” Turk said.
The Hybrid program runs five days a week with four classes each day. According to Rogers, there is a waiting list and overflow almost every day.
The BAR Fitness is not only attempting to change the way people workout, but also trying to help change lives. On Oct. 21 the studio will be host an “Oktoberfest” event to raise money for the Spencer Shores Foundation. Several items will be up for auction, including a Hybrid workout package, and all the proceeds go toward the family of Spencer Shores. Shores is a local 5-year-old diagnosed with the Ewing’s Sarcoma in the tissue of his right eye. Shores has been fighting the cancer for the better part of the last two years.
“A lot of Ahwatukee people are donating whatever they have,” Rogers said.
To donate to Oktoberfest, contact Rogers by Oct. 14. To find out more about gym membership and pricing, visit www.thebarfitness.com.
Brandi Bell is interning this semester for the Ahwatukee Foothills News. She is a sophomore at Arizona State University.