An appointment at a massage therapist’s office led to a business partnership and has brought a new exercise bootcamp to Ahwatukee Foothills.
Lee Gough, owner of Core Fitness Concepts, a personal training company, moved to the United States from the United Kingdom seven years ago, and saw an opportunity to practice his passion after a lifelong interest in health and fitness.
The bootcamps are a “results-based program” that encourage lifestyle changes and provide clients with meal plans and grocery shopping lists, Gough said.
“Abs are made in the kitchen, not just the gym,” said Melissa Larimore, Gough’s business partner, massage therapist and bootcamp director for the new Ahwatukee Foothills venture.
The newest camp is slated to begin March 15 and will offer classes three times a week at Mountain Park Church, 2408 E. Pecos Road. Each session lasts 45 minutes.
Although there is no affiliation with the church, Larimore is happy to hold the outdoor camps there because trainers and participants can use the structures like hills and outdoor benches. Some clients bring yoga mats.
“There’s no more boring hours at the gym, and you don’t need expensive equipment,” Gough said.
The “challenging, motivating” workouts are designed to work every muscle in the body, and are open to all fitness levels, he said.
“The most powerful aspect is the social support you receive from the group. Other people are there with the same goals.”
Some people use the camps as a way to nurse injuries, combat high blood-pressure, lose baby weight, or add flair to mundane workout routines, Gough said.
Starting at 5:30 a.m. is ideal for busy moms and professionals, he added.
Larimore joined other bootcamps because “like many moms, I wanted to lose weight and get in shape,” she said.
She prefers Gough’s Core Fitness camps because she can work out and be home before her kids wake up.
In addition to in-person sessions, the group sends workouts via e-mail for those traveling, and makes personal phone calls for encouragement and to answer questions.
A two-week free trial is available to all first-time clients. For those who continue with the camps, an initial three-month commitment is required to accurately gauge results. A money-back guarantee is offered.
Gough said he sees most participants lose between 10 and 12 pounds in their first month.
Camps cost $199 per month for the first three months. Many discounts are available for referrals, corporate participation, etc.
Gough worked as a personal trainer at a national fitness chain for five years before opening his own business for the opportunity to be more personable with clients, and train people his own way, he said.
He opened two camps in Arcadia, one in Phoenix, and offers in-home personal training services to clients.
For more information, contact Larimore at email@example.com.
Kathleen Gormley is interning this semester for the Ahwatukee Foothills News. She is a sophomore at Arizona State University.