Phoenix International Raceway (PIR) announced the hiring of Chris Reaves and Matt Lowney as corporate sales managers. In their new positions, Reaves and Lowney will focus on a variety of business development initiatives including sponsorship sales, ticketing, suites and other hospitality areas. Reaves joins PIR after spending four years with the Phoenix Coyotes where he most recently served as group sales account executive. His primary responsibilities with the Coyotes involved group sales of suites and hospitality areas. A native of Louisville, Ky., Reaves attended Slippery Rock University where he earned a bachelor’s degree in sport management.
Lowney most recently served as director of business development at the Bondurant School of High Performance Driving, where he oversaw existing and new corporate development for the company. Prior to joining Bondurant, Lowney held several positions in the automotive and hospitality industries, including at General Motors, Kent-Moore Tools, Creative Marketing International, GMC Truck and MotorCity Casino Hotel. A Detroit native, Lowney graduated with a bachelor’s degree in communications from Central Michigan University.