Those recognizable blue signs lining Arizona’s rural highways that advertise services ahead for travelers will now be coming to Arizona’s metropolitan areas. Installation of the logo signs that point drivers to gas, food, lodging and other accommodations is set to begin along Valley freeways in November.
The Arizona Department of Transportation (ADOT) operates Grand Canyon State Logo Signs and took over the rural logo sign program last summer from a private vendor. Now ADOT is launching a similar program in the urban areas of Phoenix, Tucson, Yuma and Flagstaff. The department has identified 300 exits at traffic interchanges in the four metropolitan areas where the signs will eventually go up.
The Phoenix metropolitan area will be the first urban region to get the logo signs. The signs will begin going up in November, first along Interstate 17 and the Loop 101 Agua Fria Freeway, and then more signs will be installed along Interstate 17 in December. The logo signs will eventually appear throughout the rest of the Valley freeway system. Drivers can expect to see the logo signs in the Tucson, Yuma and Flagstaff markets over the next few years.
There are several factors that determine where a logo sign is placed in the metro areas. A logo sign must advertise qualified travel-related businesses that are located within three miles of the highway. Suitable exit ramps are identified that can hold between one and four large logo signs. Each sign contains space for a maximum of six logos. Logo signs may also appear on the road at the end of an exit ramp or a cross street to guide drivers to the business they are seeking. Pricing for the logos is determined through a competitive bidding process.
Both the rural and urban logo signs are owned and maintained by ADOT. Currently there are approximately 1,200 operating leases representing travel-related businesses on ADOT logo signs along rural state routes and interstate highways.
For more information, visit www.grandcanyonstatelogosigns.com.
• Compiled by staff reports.