This month the Arizona Smokers' Helpline expanded its arsenal of resources to help smokers quit tobacco with the addition of the Call It Quits app on Facebook. It will be introduced as an iPhone app later this year.

Call It Quits fuses ASHLine's personalized approach to quit coaching with technology. It's accessible on the ASHLine Facebook page. In addition, people who want to be among the first to learn about the iPhone app can sign up at

Arizonans who access the new Call It Quits Facebook app will have access to a combination of tools. First, because a circle of support plays a critical role for smokers, people can set up their support group who they can instantly message when they need encouragement. There's a section focused on cravings, which is important because the average smoker has multiple cravings a day that last between 30 to 90 seconds. There is also a feature that logs goals, rewards and progress. The person can accumulate stars for their achieved goals and earn "badges," which in turn can be instantly shared with their community of Facebook friends.

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