Chipotle and Jamie Oliver expose the horrors of processed food this Halloween - Ahwatukee Foothills News: Community Notes

Chipotle and Jamie Oliver expose the horrors of processed food this Halloween

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Posted: Saturday, October 23, 2010 1:30 pm

Chipotle Mexican Grill has partnered with Jamie Oliver's Food Revolution for a $1 million fundraiser designed to highlight the horrors of eating processed food. This Halloween, Sunday, Oct. 31, visit any Chipotle restaurant between 6 p.m. and closing time dressed as a horrifying processed food product, and Chipotle will treat costumed customers to a burrito made with wholesome, naturally raised ingredients for only $2. Proceeds from the "Boorito 2010: The Horrors of Processed Food" program, up to $1 million, will benefit Jamie Oliver's Food Revolution.

As part of its "Boorito 2010: The Horrors of Processed Food" program, Chipotle will also host an online costume contest, with a prize for the most horrifying processed food costume. To enter, customers can take a photo in their costumes at a Chipotle restaurant on Halloween and post it online at chipotle.com/boorito. One grand prize winner will receive $2,500, with five runners up getting $1,000 each. Twenty honorable mention winners will receive a burrito party for 20 guests at the Chipotle location of their choice.

For more information, visit Jamiesfoodrevolution.com.

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