Snooze, an A.M. Eatery, opens official today, Oct. 11, on Ray Road and 49th Street in Ahwatukee after a "soft opening" over the weekend that benefitted three charities.
Special to AFN

A new breakfast-lunch spot opens in Ahwatukee today, Oct. 11, after its soft launch over the weekend benefitted children with heart ailments, Ahwatukee families and individuals of all ages and teachers.

Snooze, an A.M. Eatery, was to open its signature rollaway window walls at 4901 E. Ray Road., after a three-day invitation-only run Saturday through Monday.

After enjoying a free breakfast, guests were handed an envelope to make a donation to whatever nonprofit that day had been selected by Snooze.

The three beneficiaries were LoveIAM, the Ahwatukee Foothills ZFamily YMCA and Treasures 4 Teachers.

Founded in 2009 to honor the memory of an infant who passed away from congenital heart disease, LoveIAM raises fund, among other things, to send children suffering from heart diseases to a specially designed summer camp in Northern Arizona. Treasures 4 Teachers collects and distributes donated school supplies so that teachers aren’t springing for them out of their own pocket.

Additionally, Snooze hired 55 local people for a wide variety of jobs.

Snooze is a national chain based in Denver offering a wide variety of signature dishes, a full-service bar and a shaded outdoor patio where guests can play games like cornhole. The Ahwatukee location is its fifth in the Valley.

“We are excited to bring Snooze to the Ahwatukee area, and especially to the hundreds of curious local residents who have stopped by during construction to tell us how eager they are to have great new option for breakfast and brunch here,” said Snooze CEO Dave Birzon, adding:

“As a longtime Valley resident, I know this is an engaged and dynamic community for us to get involved in, and we are really proud to be working with three wonderful charities based here in the greater Ahwatukee area.”

Besides twists on classic breakfast fare – including a bacon-flavored drink – Snooze also says it recycles or composts 90 percent of its waste.

Seating 148 guests indoors and an additional 48 outside on the dining patio, Snooze Ahwatukee also is decorated with “retro-futuristic” décor that it describes as “‘The Jetsons’ meets ‘Happy Days.’”

It includes “tilt-a-wheel” circular booths, a patio shaded by a large umbrella.


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