A good kind of ‘ShoppeLifter’ - Ahwatukee Foothills News: Business

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A good kind of ‘ShoppeLifter’

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Posted: Wednesday, November 11, 2009 12:00 am

ShoppeLifter by JRC Productions

Owner: Julie Cocca

Address: www.shoppelifter.com

Hours: 24/7 online business

Information: info@shoppelifter.com


Q: Where are you from and what did you do before opening your business?

A: I am originally from Fargo, N.D. I lived in El Paso, Texas, for several years then I was relocated to Phoenix in 1989. In 1993 our family moved to Ahwatukee. Our daughter went to Mountain Pointe and we loved our new community, which proved to have so much to offer. My husband and I are empty nesters now and have no plans to leave our beautiful community.

Over the past 30 years, I have had the good fortune to work and learn from many Fortune 300 and 500 companies during my career. When my last high-level management job at a corporate America company ended with a swift layoff, I knew that I had to take control of my future. The one thing I knew about myself was that I was a very hard worker and I would work even harder for myself. So I started my own consultant company and soon was being asked to provide additional staff for projects from Colorado to Texas. I have been managing this consulting business for the past six years.


Q: Why did you open your business in Ahwatukee Foothills?

A: I started my home-based business in Ahwatukee six years ago and soon came to learn that there were multiple home-based businesses in our own neighborhood. We usually gather around the mail boxes to have our “water cooler” chats, which add to the true sense of community. My new business, JRC Productions, is the wholesale company selling the new patent pending and trademarked product, ShoppeLifter. This product is 100 percent manufactured in the USA, which is very important to us as we create and support American jobs.


Q: How did you get the idea to open your business?

A: The ShoppeLifter was born out of wanting to solve a common problem that I typically experience while shopping; hand pain caused by the handles of heavy shopping bags. After a frustrating shopping experience, I came home and immediately started developing ideas for the ShoppeLifter and have continued its development for the past year. Our main objective starting out was to create a product that could be manufactured in the USA while using as many organic and recycled materials as possible to be mindful of our carbon footprint. We were excited when that objective was met and we could focus on standing behind a product that effectively solves an everyday problem; hand pain caused by carrying shopping bags that put strain on the palms of your hands. Our product is probably best described as a fabric wrap that wraps around shopping bag handles and comes with either a magnetic or Velcro closure. It lays flat when not in use and is easy to carry with you.


Q: What type of merchandise/services do you sell?

A: We sell ShoppeLifter by JRC Productions. Our goal is to get our product into everyone’s hands after our launch scheduled for mid-November 2009. We will be meeting with many local drugstores, specialty markets, grocery stores, department stores, farmer’s markets, mall kiosks and promotional companies. We will be also launching a direct marketing campaign on local cable channels. ShoppeLifter will be sold online and in local stores. Please visit our web site, www.shoppelifter.com, for more information on the product and how to order yours. Our customers can choose from a variety of four beautiful colors. We can also customize the ShoppeLifter with your company’s logo for promotional uses.


Q: What does your business have in store for the future?

A: We will be submitting the ShoppeLifter to the Arthritis Foundation in hopes of receiving their seal of approval. That would be a big feather in our hat. Soon after this launch we will start developing our next product – so stay tuned!


Q: Anything else you want the community to know?

A: The ShoppeLifter solves a common problem that everyone has while shopping. We think you’ll love yours so much that you’ll never shop without it again!

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