A new gym coming to Ahwatukee has a couple community connections.
Shelley Fearer, who founded TruHIT Fitness with her husband Ken, is a Mountain Pointe High School graduate. And Jessica Stout, the owner of the Ahwatukee location, moved into the community in January.
Just as TruHIT is a family affair, so too is the Ahwatukee location - one of two the Fearers are opening soon, four years after they successfully launched their first gym in the Scottsdale Airpark.
Stout said she and her husband Durry moved to Ahwatukee with their 3-year-old daughter Avery “specifically to open and be close to the gym.”
“We chose Ahwatukee because it is a nice community with many young families,” she said, adding, “We will be running the facility together. I will train the morning class and I currently have two more trainers, Kat and Jamie, who will be running the evening and weekend classes. My husband will be an administrator and help operate the nutrition club. We also offer child care for both morning and evening classes.”
The Ahwatukee gym, at 4302 E. Ray Road, opens Monday, April 10.
Ken Fearer started TruHIT with 150 members and now has two Scottsdale locations with more than 1,000 participants.
TruHIt’s philosophy combines personal group training and workouts, a customized meal and nutrition plan combined with high intensity training. Fearer said his motto is “20 percent exercise, 80 percent nutrition, 100 percent mindset.”
Fearer said he is taking advantage of a trend from big-box gyms and other formats that don’t drive results but come at a hefty monthly cost.
“It’s proving to be a winning combination for our clients,” said Fearer. “We opened our first location in the Scottsdale Airpark in 2013 and we’re set to open two more this spring to meet the growing demands of our clients.
“We know fitness is not a one-size-fits-all – and that’s what makes us unique. We take the time to understand what their fitness journey has been, their overall objectives and the results they want to see. From there, we provide a right-sized personalized approach to fitness that’s tailored to their lifestyle and get the best results,” he continued.
“Since we started, we have more than 2,500 clients who have signed up for the challenges and collectively, our clients have lost over 4,000 pounds during our fit challenges,” he added.
The International Health, Racquet and Sportsclub Association (IHRSA), the trade association of the fitness industry, reports that of the 54.1 million people with a membership to a health or fitness club in 2014, 42 percent were members of a studio.
Although his wife is a Mountain Pointe grad, Fearer said they chose Ahwatukee for one of its new locations because it “is a great close niche community and we feel our gym would be a great fit for the area.”
He said the free nutrition counseling consists of “macro-nutrient balancing and meal plan advice.”
“No special foods, just healthy recommendations.,” he added. “It's about making the right, healthy choices so it's about spending the time to learn about their habits and ways to adjust by making the right choices and mix of meals and snacks.”
“We feel like we have the best boot-camp style gym around,” he said. “Our only challenge is getting the word out. Once people try it, most of them love it.”
With dumbbells, kettlebells, TRX, slam balls, rowing machines and jump ropes, TruHIT offers “very unique workouts designed to get people fit while enjoying the workouts,” he added.
Brunner has long been involved in fitness and is certified in personal training, weight loss specialization and corrective exercise. “I have worked for many gyms and done everything from fitness sales to management, and training,” She said.
She said she was quickly drawn to TruHIT’s “workout and fusion of nutritional planning.”
“People get excellent results when they are consistent with the workouts and get guidance with their nutrition,” she said.
She was trained for opening her own gym at TruHIT’s Scottsdale Airpark location.
“I love how supportive all of the franchise owners are to one another. It makes the process of opening your own so much easier,” she said.
“I know that my Ahwatukee friends and neighbors who already work out will love this method of training as much as I do,” Brunner said. “I also want the folks who have never worked out or who are looking for a healthy change to know that this is a great place for them too. I am a professional trainer and I can help any fitness level succeed and progress.”