After years of dreaming of Lamborghinis and riches, Ahwatukee Foothills resident MJ DeMarco finally reached his goal and now he's written a book to help everyone else achieve success in the fast lane.
DeMarco's story begins and ends with the Lamborghini. As a young boy he once saw the fancy car parked outside an ice cream store. He was shocked to realize the owner was no older than 25. Seeing someone else's success instilled a belief in him that riches could be attained young.
He began to study young millionaires. DeMarco searched out those who were self-made without physical talent or fame. He was determined to become rich and enjoy it while he was young.
After graduating from Northern Illinois University with two business degrees, DeMarco said "the next few years fell horribly short of my expectations. I lived with my mother as I hop-scotched from one business venture to another."
At 26 he fell into a deep depression. He was unhappy with his life and the harsh winters that were surrounding him in Chicago. He made a decision to move to Phoenix with no job and little money.
DeMarco got a job as a limo driver and found time to read and study while waiting for clients. He said the job "put me at the forefront of an unsolved need that needed a solution." He was able to create a website that connected limo services. If a client was about to catch a plane from Phoenix to New York, they could find a limo to pick them up with ease.
Feeling a need to push his business forward and make some money, DeMarco marketed his website aggressively. Finally he had a breakthrough when another company called and asked him to design a website for them. His first website led to another, and another.
Eventually he created a new business model for himself, selling leads instead of ad space.
DeMarco's story is full of mistakes and quick recoveries but in the end he began to make money and work less and less. Now DeMarco is retired, living in Ahwatukee and can be seen driving around in his orange Lamborghini.
His new book, The Millionaire Fastlane, guides would-be millionaires.
DeMarco said he does not expect people to get rich doing the exact same thing he did.
"My book is not a ‘how to' book," DeMarco said. "It is a business, mathematical and psychological formula - in other words, it is a lifestyle and a perception that anyone can deploy. It isn't about starting an Internet company. It's about how the average person can live a life of extraordinary wealth if they just play by the right rules."
He seeks to expose the lies of saving 10 percent, penny pinching, investing and living miserably until retirement, he said.
"People have to realize that the skills to change the world and to make millions doing so are out there, free for the taking," DeMarco said. "If you have a computer, a library or access to a bookstore, knowledge is at your fingertips if you are just disciplined enough to get it, assimilate it and use it. My motto is if you want to make millions, you have to solve the problems of millions. To make millions, you have to impact millions."
Allison Hurtado is interning this semester for the Ahwatukee Foothills News. She is a junior at Arizona State University.